User experience or UX design is the foundation of a website. The UX design process enhances the satisfaction of website visitors by revamping the efficiency, usability, and accessibility of a site.
That is why hiring the best web and mobile UX designer is of utmost importance for any business looking to grow their website traffic.
Enhancing the User Experience of your site converts your website’s traffic to leads, clients, and even advocates of your brand. To improve your website’s User Experience better, here are several ways on how to do it:
- Create a CTA Button that’s Clear
CTA or call to action buttons are designed to guide users from being a mere visitor to an actual buyer. Some of the most common forms of this are “Sign up for Updates,” “Start a Trial Period,” “Download the App,” “Book an Appointment,” and the list goes on.
Designing an attractive call to action button enhances the user experience of any site. Therefore, it should be present in all of the website’s pages. According to reports, websites with CTAs have higher rates of conversion than those who don’t have one on their site.
You need to make sure that the color of your CTA button is attractive to the eye for it to stand out. It should also promote action, no passive verb on the text of the page. Also, it should be concise. Never make a CTA that’s more than six words.
- Ensure that Your Pages Load Fast
If your website loads slowly, chances are visitors will close your site and find another site that loads faster than yours.
Reports have shown that if a site takes more than three seconds to load, the visitor leaves the website right away. Their decision whether to explore your site or leave it also depends on its loading time.
Your website should not take too much time in loading for users to check what your site can offer.
You have to put in mind that improving your website loading time is not enough. You also have to make sure that the mobile app of your site loads fast, too. That is why many companies also invest in hiring a mobile UX designer. With Google promoting the mobile-first campaign, leaving your mobile app alone will not help in your site’s ranking, thus, making it hard for people to notice your site.
For your site’s User Experience to improve, you have to do both ways that were mentioned above. A good UX design is not only limited to providing valuable information. It also includes engagingly offering practical information.
You have to understand that no matter how excellent your service and products are if it is not attractive to website visitors, it will never be enough.
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Therefore, start searching for ways to create an interactive UX website design. Your site will surely attract many visitors that can turn into actual buyers and who knows, they might even refer your site to their friends and family.