There is a myriad of opinions on how a well SEO strategy should look like. You try to get reliable information about how you can lay down a good strategy for your sites, but you can get your head around it since every piece of info you get is highly perplexing. If you are not careful, you might end up following the wrong advice which can be detrimental.
By all means, SEO is a complex topic altogether. For you to be at per with its nitty-gritty requires a lot of research and investment – both in time and resources.
If you do not have SEO proficiency, there is no need to worry. With a range of available information online and rank tracker SEO tools, you will certainly navigate your way through it conveniently.
As search engine algorithms evolve, so should the angle at which you view SEO. Effective, up-to-date strategies can really get your business from zero to hero. They form the basis of your online presence hence your conversion rate and sales.
If you desire to rank well, increase SERPS and drive more traffic to your site, there are many strategies to consider as outlined below;
- Conduct Research For Best Keywords
Before getting into any business, it is vital to do some research to avoid getting stuck along the way. First list some of the topics you want write on. This will help you develop some keywords, which form the backbone of SEO. Remember, the best keywords guarantee maximum success.
For keyword research, you can use some tools such as the Google Keyword tool, which will provide you with thousands of competitive keywords to choose from. If you deem your keywords too competitive, use long-tail keywords, which are less competitive.
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Keywords that are finely chosen lead to more traffic and conversion than those placed haphazardly. Before writing content for your site, therefore, always consider the right keywords to use.
Below are some tools that you can use to develop the best keywords.
- Google Trend
- Google Adwords Keyword Tool
- Keyword discovery
- Choose Pages For Each Topic And Optimization
Having come up with the right topics and keywords, it now time to know where to place these keywords.The complexity of optimizing pages depends on the industry in which your site is based. For example, if you are a company deals with electronics optimize the most competitive product pages. This way there will be enormous traffic to your site.
Also, by creating specific landing pages, customers will be in an excellent position to view only what they are searching for. Handling page by page will allow you to provide resourceful content in regards to what you offer.
- Do Competitor Analysis
For you to survive the online marketplace, you need to know what your competitor is up to. Researching on how they conduct their business is a must-do task for you, whether you are a small business owner, blogger, or website owner. Endeavor to learn their tactics and strategies. Capitalize on their weak and learn how to counter their strong points.
After you have selected the desired pages, you need to understand why your competitors are ranking high in various search engines. Using backlink tools will give you a competitive edge in knowing what your competitor is doing; hence drafting an overview of the tasks to implement.
Some of the areas to analyze include;
- Length of the content
- Structure of the content
- Usage of a meta description
- Images used
- Choice of headings and subheadings
- Choice of backlinks
- The number of backlinks
To analyze backlinks, you can use the following tools
- Rank signals
After running the analysis, it is up to you to gauge which strategy to implement. Look at what your competitors are using and doing, then execute the best strategy that will doubtlessly outrank them. This will help you get to know what is missing in every target page.
Content is theking when it comes to SEO. Strive to come up with high-quality, engaging, and valuable content. Doing this will ensure you get massive traffic to your site; which means better ranking in search engines.
Top-quality content also forms a basis of what value customers and prospects are getting from it. You need to strike a balance between the reader and the search engine. This can prove to be a daunting task even for word-painters, but it will pay off at the end of the day.
While readers are emotional, search engines are rational. Find a pivotal point to balance both. Available tools can help you overcome this challenge. They include
- Plagiarism Checker
Content goes hand in hand with backlinks. The more quality your content, the higher the quality of backlinks you need to get.
If you build engaging pages that interest users, they might eventuallylink their websites to your pages; thus you will enjoy high ranking in dominant search engines. Who doesn’t love free traffic?
- Social Media Analysis
Any business should have a strong social media presence and influence. Some social media platforms such as Facebook and Twitter send search engines signals on frequent basis, something that might influence the authority of your brand.
Regularly monitor flows in communication that have your website’s mentions on these platforms. Some of the tools you can use include;
The above SEO strategies can help grow your online business in equal proportion. Both off-line and online. Adopt them, and the probability of your competitors outranking you will be close to none.