TikTok is a place where businesses can tell their story and engage fully with customers. This can be through a series of videos that promote their business, brand, and ultimately their product. Everyone likes to follow a good story and a series of videos posted on TikTok may well be the key to business success.
If despite your best efforts, the video does not receive much engagement, then you could look for the best site to buy TikTok likes. Then it will reach a greater audience to give it a chance of being popular. Each of the likes gained from this investment, or thereafter because of its catalytic effect, may mean an extra sale. If not a sale, an extra promotion when your business video is talked about in wider circles.
After your first video has been noticed, many users that you have got on board and drawn into your business story will then be eagerly anticipating the next video that you will post. Keep it up because you do not want to lose your followers when there are new products you know that you will want to promote in the future. Building a following can take time and buying TikTok likes can give a business a good head start in the process.
Then to create an interesting and effective TikTok story, you must first generate some ideas. Here are a few tips to help get you started:
Think about what interests you and your followers
What do they like to see? What kind of content gets the most likes and shares? Try to tap into those interests as much as possible. This might also provide a business with some ideas on what they can sell in the future. There is no harm in asking followers for some feedback to guide you in terms of your product choice and your posts.
Come up with a good hook
The first few seconds of your video are crucial, so make sure you capture your viewers’ attention right away. Videos are short anyway, so you will not have much time to tell even part of a story. You need to film the video in a way that gets over points succinctly but does not have them feel rushed.
There is nothing more annoying than a radio advert with a fast-talking voice that does not feel pleasant to listen to in its attempt to get in as many words as possible. You have the option, however, of continuing with a series of videos on TikTok. Ensure you always say that there will be another video coming soon. Create suspense in your video storytelling and end on cliffhangers because that will increase customer engagement.
Use humor, emotion, or surprise to engage your audience and keep them watching until the end. The young following of TikTok will appreciate the comedy in your video and it will have the effect of keeping their interest and then mean they talk about you later. Then hope it is for the right reasons. Which it should be, as long as you have maintained that sense of professionalism.
Keep it short and sweet
Most TikTok videos are only a few minutes long for a good reason. Do not ramble on too much. Keep the video exciting and action-based while getting over your main point with clarity. Make sure that the company name is shown in the video. Preferably at the beginning and end. Do not overdo it, though, to spoil the enjoyment of watching the video. The advantage of a short video is that memories will not be shorter.
Practice, practice, practice! Like anything else, the more you do it, the better you’ll become at storytelling on TikTok. If it is just not your thing, despite trying it over and over, why not hire someone else to produce the videos for you? It could be cost-effective for a business to do this if it is going to attract more customers than someone in-house trying to make a video and making a mess of it.
The personality and look of the presenter should be considered so that they are not only in keeping with the company brand but someone a typically young TikTok audience will engage with. Think about the presenters on TV shopping channels and how they do it. They are never lost for words. They keep talking, always saying something, and so avoid embarrassing silences or pauses.
So there you have it – a few tips to help you get started with TikTok storytelling for your business. With a little creativity and effort, you can engage your followers, generate likes and sales, and build a successful TikTok presence for your company.