Social media is not only a platform where people socialize but it is also a marketplace where individuals buy and sell a variety of products or services. Despite the millions of people who are connected to social media platforms (and more are joining), some businesses are still reluctant to adopt social media marketing strategies. On one hand, the increasing customer demand on social media has dismissed those critics who believe that social media is a fading trend. On the other hand, the huge success that social media marketing is currently enjoying confirms the
reality that social media is here to stay.
Before adopting this effective marketing strategy, it is important to identify the media platform that your target audience is mostly active on. Some of the major social media platforms include Facebook, Twitter, Instagram, Linkedin, YouTube and Pinterest.
In this article, we will look at five reasons why it is important to adopt social media as an effective strategy for your business.
1. Allows Immediate Feedback From Clients
In the past years, it was tedious to get feedback from customers because it involved calling or sending emails to find out the level of customer satisfaction. With social media platforms, feedback is immediate whether negative or positive. This allows your business to gauge customers’ level of satisfaction. If customers are satisfied then it is a plus for the business and if not allows the business to enhance their products or services to better suit the customers needs.
2. Expand Your Target Audience
Social media platform allows users to like, comment and share your business page hence creating free advertising for your business. This expands your business reach and attracts more customers. Posting content that educate or inspire your audience is a marketing strategy that will attract more users. In addition, there are service providers that can make your business popular on social media platforms. An example is Social Proof, a company that helps you to gather more likes for your business on Instagram.
3. Develop Customer Service Relations And Loyalty
Social media platforms allow the business to interact with their customers directly. This allows your business to develop a bond of confidence and understanding with the customers. Immediate feedback that happens on the social media platforms builds trust and loyalty between the business and the customers. Loyal customers will recommend your business’ products and services to other social media users. However, it is important to deal with and
respond to negative comments; otherwise customers can make their dissatisfaction public creating a negative image for the business.
4. Allows You To Target Your Audience Effectively
For a business to grow, it is important that it identifies its target audience and addresses their needs effectively. Social media platforms have tools such as customers’ personal information that will help your business to specifically target your intended audience demographics such as age, language, gender and marital status. Understanding your target audience will help you determine effective marketing strategies and also keep track with the audience’s changing trends and behaviors.
5. Increases Brand Awareness And Exposure
Social media platforms have millions of people signed up. All these potential customers are at your business’ disposal. All you need is to stay active virtually and engage with the social media users which will increase your business’ brand awareness and exposure.