Marketers find it cheap, convenient and effective to promote their brands over Instagram as they can approach larger audiences there.
E-commerce is the latest trend in the dynamic world of business. Even though e-commerce is an infant industry as yet, its popularity and application are growing at an overwhelming pace.
E-commerce is becoming increasingly popular as the public has welcomed the idea with open arms. They find it easier and extremely convenient to shop from the comfort of their couch, rather than visiting shopping malls in person.
Subsequently, initiating and operating a business over Instagram is a great idea. You can save plenty of costs and avoid a lot of hassle.
Below are the steps you need to follow if you wish to become an e-seller over Instagram.
Setting-Up A Business Profile
Instagram is quite hospitable towards e-sellers. They recently unveiled Instagram Business tools, which are quite accommodating for e-sellers. You can now convert your personal profile into a business one. To do this, you’ll have to go to your profile and access settings. Next, you have to tap on Switch to business profile. Fill out a few details and you’re good to go!
The perks of a business profile are certainly appealing. You can enable a contact button that will appear near the top of your profile. You can also add options such as Directions and Opening/closing hours.
Apparently, the Instagram developers were quite generous while creating this tool. Instagram business tool also provides insights about your followers. You can get information about your followers and can see insights for specific posts.
Note that Instagram Business Tools are currently available in Australia and U.S.A only. However, they have announced to launch these tools all over the world soon.
Once you’ve set up your business profile, you have to update the bio with some sophisticated and useful information.
You should also upload a trademark profile picture of your brand’s logo.
Another pro tip is to add trending and relevant hashtags in your profile, which will make it easier for people to locate you. Don’t forget to connect your Instagram page with other presences of your brand, if there are any.
Promoting The Brand Page
Once you’ve got a decent brand page, you have to promote it. It’s useless to operate a business over Instagram if people are barely aware of it hence, promoting your page is quite important.
It must be noted that promoting your page over social media is quite cheaper compared to promoting a brand in the city.
Initially, you need more followers. For that, you’ll have to follow people and expect them to follow back. You can also promote your page via twitter and Facebook. However, the latest technique of gaining followers is to purchase them.
Some of the Instagram tools have made it easier for infant accounts to gain followers. There are tons of tools that provide these services, and one of them that I recommend is Vibbi, that stands out due to its quality of service.
You can also use other methods of promotion over Instagram. You can sponsor people’s posts and promote your brand through them. Sponsored individuals are likely to amalgamate promotional content into their posts, which seems less ‘blunt’. A lot of people tend to sponsor ‘Youtubers’, as they have wide fan bases.
Affiliate marketing is another option. You can simply pay individuals to promote your brand.
You must hire people with a greater number of followers, for the promotion of your brand.
It is also advised to use tools that provide analytics about Instagram page, to measure your growth against your targets.
Engaging With Followers
It is an underrated factor in the growth of a brand page over Instagram. It is extremely necessary to interact with your followers and keep them engaged. If your followers feel ‘ignored’, they are unlikely to notice and show interest in your posts.
To keep your followers engaged, you must post regularly. You can use Instagram tools such as ONLYPULT. You can schedule a post and it will be uploaded on your set time.
If your page has grown large enough, you can also hire admins for your page. You may also utilize Instagram tools to add and manage admins for your brand page.
Conducting giveaways and competitions is another method to keep your audience entertained and engaged. Instagram users are highly likely to respond to posts related to giveaways. By molding your competitions and giveaways a bit, you can also promote your posts simultaneously.
Converting Instagram Feeds Into Shoppable Galleries
To offer more convenience to your customers, you can use Instagram tools to convert your Instagram pages into shoppable galleries. Tools such as ‘Foursixty’ allow sellers to link their brand page directly to their Instagram accounts. It integrates the gallery of your Instagram account into e-commerce websites. It can also be customized according to the theme of your brand.
This feature is likely to promote sales and increase them to a great extent.
Working through the above-mentioned steps, you can commence your Business using Instagram. Considering the current conditions, e-businesses are likely to grow and prosper at a promising rate.