Imagine that the hour of the night has befallen upon us. Dark clouds cover the moon so that no light reaches the earth. The air stands still and stale as every living thing struggles to keep itself alive. That is when the ground starts trembling, and the owls, the bats, scatter in panic. In the state of complete horror, hands shoot out of the grave, half decomposed, with pens and laptops in their hands. Trying to find any semblance of life for their blog!
While extremely dramatic, this is what a dead blog feels like, for a writer at least.
Maybe you got occupied with other projects and weren’t able to pay attention to your blog. Perhaps you tried your best to get traffic, but nothing worked, and you gave up in a state of frustration.
Either way, it is now time to revive your blog. But instead of charging headfirst into the feat, you need to strategize your comeback.
It would be best if you accepted the reality that your previous readers have probably moved on. And now, there are meager chances of getting good traffic if you start posting without any strategy. So, please take a deep breath and calm your mind as we discuss the best methods to revive your blog.
- Inform your readers you’re back in the game!
The biggest problem in this scenario is that many people who had subscribed to your blog and followed you daily were disappointed at you “ghosting” them. Whatever the reasons, maybe, you have to first own up to your absence and then let the readers know you are back.
To do this, start with an apology email. Don’t bother with giving excuses for your being MIA. Instead, assure them that you will do your best to provide reliable information and entertainment to them from now on. Your readers need to know that you are back in the game for good and that you can provide them with the quality and informative content they seek on the internet.
- Optimize your blog
Now that you have been offline for so long, you may not get the organic traffic you used to before. However, a few quick and easy SEO tips can sort that out. Search engine optimization is one of the most rudimentary methods to increase your visibility on the internet. You can make your blog one of the top results for searchers’ query through proper optimization.
Look into the right keywords to target and incorporate them into your content. Focus on optimizing your blog’s design, URLs, and loading times to increase your on-site SEO. Simultaneous work on building quality links on other blogs to gain more traffic from them.
- Revive old blog content
Now that you have sent out a mail to your subscribers, apologized, and promised them better content, it is time to revive the said content. There is no use in attempting to restore your blog without a proper content strategy. So before you dive into creating new content, asses the old content and its importance. You can choose from your old blog posts and refresh them with updated information or an exciting spin. Or you can create new content that refers back to your old content.
Reviving every blog post you made before is a waste of time. Instead, choose the ones that brought you the most traffic. Understand why they were relevant to the reader at that time, and ask yourself if they will still be just as exciting and informative to the reader now. You can find out about the traffic and response rates to your blog posts through Google analytics.
Once you have your list of the most popular blogs you posted, you can revamp them by adding new information and implementing best SEO practices.
- Stay up-to-date on algorithm changes
There is a huge possibility that the search engine algorithm and response trends are not the same as when you started the blog. Now that you are trying to bring it back to life, the old tricks won’t work anymore. So be aware of the changes in the search engine algorithm and respond to these changes accordingly. We don’t need to tell you that changes in the search engine algorithms can affect the ranking, popularity, and traffic on your search engine.
- Improve the graphics and design
We are not saying that your blog failed because of its interface, but there is a chance that this was one of the reasons. New technology has advanced the graphics and user interfaces to the extent that anything that lacks quality is not acceptable to the users. They want an interface that is desktop and mobile-friendly. Hence, improving your interface can draw out a new audience and revive the previous one.
Apart from improving the interface and website design, consider including graphics in the blog. Your blog should address multiple senses. Engage the reader’s auditory senses with an audio or video and their sight with attractive graphic designs, images, and videos.
- Leverage social media
The old days are gone where social media wasn’t that important to bloggers and advertisers. But they have now become an important hub for successfully identifying and targeting your audience. That means that social media can help you revive your blog.
Make good use of social media by establishing a presence on these platforms. The present times demand better PR through social media interactions. Making a Facebook, Instagram, or Twitter account that links back to your blog can add value.
Apart from that, you can use social media to attract even more traffic to your blog by uploading teasers, informative bits, and videos of your content in graphic and video form. Make these posts easy to share, and you will find your traffic increasing in no time.
Just giving up on your hard work when you don’t receive results immediately is easy. But consistency is the elements that bear the sweetest fruits in the end. If you feel like your blog is dead for whatever reason, there are ways to bring it back to life. Following these steps can help you create better content and reach out to your readers in a better way. But the most critical factor at the end of the day is your content. The quality and consistency of your content will determine your success.