Who would have thought that Instagram would one day become one of the most popular image sharing app? This Facebook-owned app has millions of users, giving marketers a chance to sell their products in an efficient and highly productive manner. If you know how to proceed, you can run a highly productive marketing campaign on Instagram. You have to understand that the trends keep changing too, and you have to be proactive to ensure that those trends do not affect your marketing campaign. Whatever you post on your Instagram page will get attention because humans are simply in love with visuals, but how well it is going to help people connect with your brand is a completely different story. You have to do things right to get fast Instagram likes, and you need to avoid certain mistakes down the road. For instance:
Undefined Goals and Objectives
Instagram is a powerful marketing tool and can assist you in boosting your business but this marketing won’t be effective in the absence of clear objectives and well-defined goals to be accomplished.
In the first place, you need to identify your main objective and purpose of marketing. Like you may want to promote your brand or boost traffic on your blogs. Secondly, set well-defined goals that you want to attain from your Instagram marketing in a defined time frame. It may be the launching of a new brand or reaching a certain number of followers on your blogging site.
Now devise your strategy based on your main objectives and focused on your targeted goals. Like for boosting your product you should emphasize more on your product photos, explanation and customer`s reviews and feedback on your Instagram account. While for increasing the popularity of your blogs you should lay more stress on using links to connect your Instagram followers with your blogging site.
No matter how well-crafted your marketing posts are, they will lose their essence if they are not planned according to their defined goals and objectives and won’t be able to lead you towards success.
Absence of Links
Links in the bio section of your Instagram account is a great tool and can be used in a number of ways. You can use the link in bio to send people to your blog post to boost the traffic on your blogging site or to your business site for increasing the sale of your brand. You can also use the link in bio to promote the Influencer` post or to advertise your sponsors. Links in bio are very helpful during contests. You can upload all the relevant details and instructions in the link in bio which will save you from the hassle of explaining it again and again.
If you are not posting any link in the bio you are missing a great deal of Instagram marketing.
You restrict the users from viewing your posts and stories if your account is not public. Non-followers can neither like your post nor can they comment and communicate under your threads. People have to wait for your approval to follow your profile which obviously drops down their interest in your products and services.
Your influential marketing posts won`t be effective if they fail to reach your targeted audience and which is more likely to happen if you have applied privacy on your profile. A business profile should definitely be a public one for it`s your brand image in front of the world.
Posting old photos time and again and reposting stuff from other Instagram stories will affect your Instagram marketing in a negative manner. You are more likely to lose your followers for people don’t want to view repeated stuff. The most audience doesn’t pay ahead to the reposted material.
New photos and unique and fresh content help to grasp the attention of users and helps to keep the followers connected with the brand.
Instagram is a competitive marketing space and you should be vigilant in your marketing strategy. Make the most of available tools and your skills and avoid committing disastrous mistakes to build a strong following.